MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH AND STUDIES
(Formerly MANAV RACHNA INTERNATIONAL UNIVERSITY )
Deemed to be University under section 3 of the UGC Act,1956
Bachelor of Business Administration (BBA)-Business Intelligence and Analytics in association with Knowledge Partners with exit option after 3 years with award of Bachelor of Business Administration (BBA)- Business Intelligence and Analytics
Bachelor of Business Administration (BBA)- Business Intelligence and Analytics in association with Knowledge Partners with exit option after 3 years with award of Bachelor of Business Administration (BBA)- Business Intelligence and Analytics.
| Duration | 3 / 4Yrs | |
| Intake | 30 | |
| COURSE FEES (Per annum) for Indian Nationals in Rupees | 2,17,500/- | |
| Criteria for Preparation of Merit list |
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| Eligibility Criteria |
Pass in 10+2 Examination / Equivalent Examination with at least 50% marks in aggregate in 5 subjects including English as compulsory subject along with 4 subjects with the highest score out of the remaining subjects. |
Note: Manav Rachna now accepts Pearson Test Score for admission
| This New Programme shall be offered w.e.f Academic Year 2022-23. Apprenticeship embedded 3-year BBA in Retail and Sales Management program is in collaboration with Retailers Association’s Skill Council of India (RASCI) and with Spencer- a retail industry, on job training will be provided by Spencer Retail Pvt. Ltd for which student can expect stipend as well. Opportunity to avail Certification of Retail Team Leader from sector council and Certificate of Apprenticeship from Government. |
Salient Features
- Three days in a week classroom teaching and three days on the job training in a Spencer Retail private Limited starting from first semester.
- Online registration on National Apprenticeship Portal and payment of stipend in the range of Rs. 7000-9000 per month.
- Programme approved by Retail Skill Sector Council, National Skill Development Corporation, GoI in collaboration with Spencer Retail.
- Government Certificate of apprenticeship training
- Additional Certification as Retail Team leader (NSQF Level 5), Retailers Association’s Skill Council of India (RASCI), under National Skill Development Corporation of India (NSDC)
- Skills & Practical training will be imparted by Industry partners in the domain of Retail & Sales sector.
Course Structure
Semester I
| Theory Subjects | Apprenticeship / OJT |
| Business Organization & Management | Fundamentals in Technology (Computer Skills) |
| Fundamentals in Accounting | Sales and Marketing |
| EVS | Introduction to Retail Operations |
| Sales and Marketing | |
| Introduction to Retail Management |
Semester II
| Theory Subjects | Apprenticeship / OJT |
| Business Statistics | Logistics and Supply Chain |
| Principles of Management | Business Communication |
| Human Resource Management | Instore Cashiering and Merchandising Operations – I |
| Business Communication | Instore Cashiering and Merchandising Operations – II |
Semester III
| Theory Subjects | Apprenticeship / OJT |
| Organization Behavior and Development | Practical Training |
| Managerial Economics | Sales and Customer Relationship Management – II |
| Business Environment | Customer Redressal System – II |
| Sales and Customer Relations Management – I |
Semester IV
| Theory Subjects | Apprenticeship / OJT |
| Macro Economics | FMCG/FMCD Distribution |
| Research Innovation Catalyst | Visual Merchandising |
| Digital Marketing | |
| FMCG/FMCD Distribution | |
| E-Commerce |
Semester V
| Theory Subjects | Apprenticeship / OJT |
| Business Research Methods | Team Management – II |
| Financial Management | Operations of a Team Leader at the store |
| Service Marketing | |
| Team Management – I |
Semester VI
| Theory Subjects | Apprenticeship / OJT |
| Corporate Governance and Ethics | Inventory Management in Retail Stores |
| Entrepreneurship | Practical Training/Internship |
Collaboration with
Industry Partner- providing on-the -job (OJT) training delivery
Placement Opportunities
Assurance for Placement interviews are there, one can expect following nature of jobs, after completing BBA in Retail & Sales Management:
- Sales Associate/Sales Manager/Department Manager
- Retail Manager
- Retail Buyers and Merchandisers
- Visual Merchandisers
- Sales Executives
- Sales Consultant
- Accounts Manager
